Mike Bennett: March, 2004
Death of the Album:
Will Downloading of Single Songs Get in the Way Of Rob Thomas'
Message?
A
few months ago, USA Today ran an article about the
demise of the album. The culprit, as it is with anything bad
in music, is the downloading of music. How devastating is
the effect of downloading music? If we weren't downloading
so much music, Creed and Linkin Park would actually sound
good. Pretty scary.
Anyway, the particular evil that was going to kill the album
was the fact that people tend to download individual songs,
rather than full length albums. This disturbed the artists
whom were interviewed for the article. The performer whose
reaction struck me the hardest was Rob Thomas of Matchbox
20. He was really worried that this would hurt the ability
of his band to craft those 12-track masterpieces that will
have historians of the 22nd Century invoking the band's name
in the same hushed tones as The Beatles. As I read about Mr.
Thomas's concern, I thought to myself, "As if Matchbox
20 had some great aesthetic statement to make over the course
of 45 minutes, as opposed to keeping the A & R guy happy."
I listen to lots of albums every year. I like a lot of the
albums I listen to every year. I write about a lot of those
albums on these very virtual pages. Yet, putting aside concept
albums, which are intended, for better or worse, to play as
a whole work, the majority of albums are not sufficiently
cohesive and more often play like, "Hey! We finally wrote
12 songs and recorded them and put them on one disc!"
This isn't to say that a lot of those type of albums aren't
enjoyable. If most of the 12 songs sound really good, then
the album is worthwhile. But the long playing disc that has
that special flow, the feel that the songs belong together
as a unit, is a much rarer thing. I think such unity is probably
even rarer in the compact disc age, where albums now commonly
run well over 45 minutes, which, back in the vinyl days, was
a long album.
What makes for a cohesive full-length listening experience?
It's probably just as often, if not more often, serendipity
rather than intent. Still, with some artists, there is a clear
intent that defines each long playing work. The Clash are
a good example. Starting with Give 'Em Enough Rope
until their real finale, Combat Rock, each album had
a specific feel. Beyond the distinct feel of each album, there
was also, on the last three albums of this sequence (London
Calling, Sandinista! and Combat Rock), not
just a diversity in styles (and how!), but the albums had
a flow that added to the enjoyment of playing them. This isn't
to say the best cuts on those records can't be separated --
I don't think that the enjoyment of individual tracks separate
from their album context is indicative of how effective the
album is as a whole.
One thing that characterizes those albums is that every time
The Clash stepped into the studio to record an album, they
came in with a certain purpose. Each album had a specific
perspective and theme, adding to the unified feel of each
album. Of course, great songs help. From that standpoint,
Combat Rock certainly suffers. It has the distinct
feel, but too many duff tracks. Now, I suppose the same could
be said about the three album set Sandinista!, though
I think it has more strong tracks, and the lesser tracks are
generally more interesting, or on the final two sides of the
album.
Of course, we really should go back in time to look at the
first artists to make albums more than just a bunch of tracks
slapped together. Many of Frank Sinatra's albums with conductor
Nelson Riddle had a great flow, aided by the thematic concepts
(a lot of songs about loneliness). Until The Beatles, rock
albums that played like albums were few and far between. One
artist who seemed to do a decent job of this was Bo Diddley,
after the pop hits stopped flowing. He made albums that had
diversity and were made to take you some place into
his demented mind.
The Beatles then ushered in the album as the essential artistic
statement. From the 60s into the 80s, there were
slews of albums that had that full feel. Since then, I think
that the frequency of true' albums has been in decline.
A big reason, in my opinion, is the greater length of CDs.
I think that many artists are more focused on filling 50 minutes,
or more, instead of making something cohesive.
Moreover, the CD format itself may be part of the problem.
This may seem strange -- a CD plays straight through, as opposed
to having to flip over a vinyl album to hear the other side.
So you might think that playing continuity leads to greater
album continuity. However, I think the vinyl approach may
have helped with the flow of tracks, by imposing a more rigid
structure. The artist gets about 20 minutes on each side,
and tries to create a flow from the first track to the fifth
or sixth track, before the runoff groove, repeating that process
on the second side. That structure goes right out the window
on the CD.
Back in the vinyl days, the 20 minute structure usually led
to a sequence where the first and last cuts of a side were
strong, hit single' or definitive concert moment'
type songs. Then the cuts in between would bridge those --
mixing in a ballad or a mid-tempo number, or a change up (like
a reggae-styled tune). Though rigid, the format was not so
defined that it prevented variety.
On the CD, there are no obvious places for peaks and valleys.
So, instead, you get more plateaus. Four or five songs that
sound roughly the same, back-to-back. Granted, some of this
reveals a larger artistic problem, but I think that a lot
of this is due to the format. Maybe this begs the question
as to whether any albums sounded better on eight-track tapes.
I'll save that for another column, that I hope I never submit.
What this really gets down to, is that sequencing is an important
part of making an album play like a unit. On occasion, I get
advances or rough mixes of releases. In many cases, the track
sequence has not been figured out. And the final product,
in a different sequence, can be a major improvement, or hurt
how the album plays.
Nowadays, there aren't so many recent artists who make each
album experience sufficiently distinct. While you'd think
that in an era where many artists take two or three years
between albums that there would be more separation as to how
the albums sound, in fact, the inverse seems true. Maybe those
layoffs make it harder to take chances. One of the reasons
that Radiohead, Flaming Lips and Wilco have garnered so much
acclaim, is that they do approach albums more like artists
did in the 70s and 80s. They hone in on a sensibility,
themes, and approaches to make each record different than
the one before, and to make it a whole work. I'm certainly
not saying that there aren't other bands currently doing this,
but it seems to be a smaller number as time goes on.
Amongst recent albums, the disc that flows the best for me
is Sparks' Lil' Beethoven. I think the sequencing of
the album is terrific, as each song moves you to a different
place. Yet all the songs share the musical sensibility that
defines the album. By comparison, although I think the Franz
Ferdinand debut album also plays through real well, it doesn't
have as much variation. But it is totally committed to its
sensibility and happens to be chock full of great tracks.
This gives it a fair amount of album' feel.
What does all this mean? Other than that I've managed to eke
out another column, it shows that although there are certainly
no bright line standards for when an album is really an album,
certain characteristics elevate some long players to works
that should be played as a whole. It's a product of intent
in the studio, a specific sensibility, sequencing, an ebb
and flow to the work and sometimes just luck (luck created
by a number of outstanding songs).
Ultimately, it is about the songs. This opens a can of worms
that I won't open right now. But the song is the thing. When
an artist complains that fans only care about a song or a
few songs, and not the whole work, the artist should think
about two things: 1) maybe create more good songs, or, 2)
pay more attention to the album as a piece of work, instead
of a clearinghouse to market a 12-pack of songs that happened
to be created at about the same time. I do think that in this
CD era, that most artists could put a lot more thought into
what the work as a whole represents.
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